John Lok's Contributions to Behavioral Economics I am an author , I had published several books touching upon economic and behavioral topics. While specific details about my educational background are not provided in the given content, my published works indicate a focus on practical applications of economic principles and the intersection of human behavior with economic outcomes . Research and Publication Themes My books explore various facets of behavioral economics and its real-world implications. My work delves into how human behavior influences economic development and recession, emphasizing that economics is not solely about resource allocation but also about the decision-making processes driven by human actions . My aims to bridge the gap between traditional economic theory, which often assumes rational actors, and behavioral economic theory, which acknowledges the influence of psychological factors . Teaching and Learning Tools for Universities Key themes and topics addressed in his publications include: Influences on Behavioral Economics: My highlights that behavioral economics is shaped by concepts such as bounded rationality, cognitive biases, architecture of choices, and herd mentality. Principles like framing, heuristics, loss aversion, and the sunk-cost fallacy are central to this field . Economic Rationality vs. Human Behavior: I challenge the traditional economic assumption that individuals are always self-interested and make purely rational decisions that lead to optimal outcomes. Instead, my book suggests that human behavior often leads to economically irrational decisions . Practical Applications in Business: my work extends to practical business applications, such as cost reduction strategies. My books explore how businesses can leverage behavioral economic insights and even AI technology to achieve long-term cost efficiency . Impact of Technology on Human Development: My books investigate how technology, including AI and robotics, can influence human talent, creativity, and organizational performance. This includes examining how these tools might help improve economic development and assist businesses in reducing costs . Societal and Environmental Influences: My opinion also addresses broader societal issues, such as the negative impacts of robots on future societies and the influence of environmental pollution on economic development . Comparison with Other Behavioral Economists While the provided content does not explicitly state whether my books are used as teaching and learning tools in universities, the nature of his topics suggests their potential relevance for academic study. My books aim to explain complex behavioral economic concepts through "daily fun human behavior" and "daily life matters," which could make them accessible and engaging for students . The focus on practical applications, such as business cost reduction and the impact of technology, aligns with the curriculum of business, economics, and psychology programs . The exploration of differences between behavioral and general economists' views also provides valuable material for academic discussions and critical thinking . My contribution appears to be in making these concepts accessible and applying them to contemporary issues like AI's role in business, offering a practical perspective on behavioral economics . My work aligns with the broader field of behavioral economics, which integrates insights from psychology to explain economic decision-making . This field contrasts with neoclassical economics, which assumes perfectly rational actors with well-defined preferences . Prominent behavioral economists like Michael I. Norton, a Harold M. Brierley Professor of Business Administration at Harvard Business School, also investigate the psychology of investment and how factors like effort and personal involvement (e.g., the "IKEA effect") influence perceived value . Norton's research, like my opinion, delves into how psychological biases affect economic behavior, such as how spending money on others can influence happiness . The field also explores the relationship between happiness, public policy, and economic indicators, as seen in research cited by Arik Levinson . Summary of Knowledge Gained from my Works Readers can gain knowledge on: The fundamental influences and principles of behavioral economics, including cognitive biases, bounded rationality, and heuristics . The contrast between traditional economic assumptions of rationality and the reality of human decision-making . Practical strategies for businesses to reduce costs by understanding behavioral economics and leveraging technology . The broader societal implications of technological advancements, such as robotics, on human behavior and economic development . The intersection of human behavior, psychology, and economic outcomes in various real-world scenarios .